Aaron Kramer, President and CEO, announced this week that Denver, Colorado-based Kwik Tek has officially changed its name to Airhead Sports Group.
Kramer explains that the new name better reflects the evolving focus of the company, adding, “Airhead Sports Group is more descriptive of our immediate and long term plans. We are poised for acquisitions in the active sports and outdoor space to broaden our reach from our solid water sports and snow sports foundation.”
Customers and employees are optimistic about the name change. “I am excited about the updated company name because the consumers that have helped us grow over the years refer to us as Airhead,” says Greg Lomen, Airhead Sports Group’s VP of Sales. “With our growing diversification in products and additional brands, Airhead Sports Group make sense.”
Airhead Sports Group’s brands are Airhead, Sportsstuff, Yukon, Yukon Charlie’s, Dry Pak, Airhead SUP, Hull Hugr, Jet Logic and ATV Logic.
Only minutes from the Rocky Mountains, Airhead Sports Group has manufactured watersports products and accessories for over 26 years.