Mercury Marine has revealed a new digital platform, MercuryDockline.com. The blog website will focus on the boating lifestyle, featuring content that goes beyond ‘engine specs and propeller pitches’.
MercuryDockline.com focuses on educational and entertaining stories, videos, photos and content intended to engage boaters.
“We’re excited to launch this new digital platform that will give boaters an opportunity to interact with the Mercury brand and with each other,” says Michelle Dauchy, Mercury Marine’s Chief Marketing Officer. “Mercury is committed to providing an exceptional ownership experience to our customers and an important part of that effort is engaging boaters in the digital space.”
The site will continue to grow as regular blog posts are added in several topical areas, including:
- On the Water – boating lifestyle and stories about experiencing life on the water
- Be Inspired – stories about real boaters and adventure seekers
- Gear and Technology – dedicated to trending products and innovations that make boating better
- How-To – highlighting the basics of boating including tutorial videos and maintenance tips
“Boating is all about the experience,” said Peter Miller, Host of Bass2Billfish. “Mercury is creating those experiences with engaging and exciting content on MercuryDockline.com.”
Mercury Marine, headquartered in Fond du Lac, Wisconsin, is a US $2 billion division of Brunswick Corporation.