Shakespeare Marine Appoints Business Manager


Bill Eastwood has been appointed Business Manager for the Shakespeare Marine Electronics product line of Jarden Applied Materials, a business unit of Newell Brands.

In his new role, Eastwood is responsible for the global sales and marketing of Shakespeare antennas and accessories, as well increasing the brand’s market share. He also oversees the continued development of connectivity technology advancements such as Wi-Fi extenders and cellular amplifiers, aimed at keeping recreational and commercial mariners connected.

Eastwood comes to Shakespeare with over three decades of experience in marine electronics. He was the marine products sales manager at McMurdo Group, and held similar roles at OceanLED and Navionics.

“In Bill, we’ve selected a strong leader with a stellar, trusted reputation in the industry,” says Jarden Applied Materials President, Brian Searfoss. “He’s uniquely qualified to position our products to a broad audience, expand global sales and strategically lead Shakespeare Marine Electronics into the future.”

Headquartered in Columbia, South Carolina, Shakespeare is a leader in marine electronics technology. The company offers high-performance antennas for navigation, communication and entertainment for recreational, commercial and military markets.