Marine cleaning product manufacturer, Shurhold Industries, has redesigned the packaging across its entire line of boat care maintenance chemicals. Besides the new look, the move retires the familiar Yacht Brite logo.
“With Shurhold and Yacht Brite packaging, we had two very different product characters,” says Barry Berhoff, Shurhold Industries CEO. “Not only does the new packaging provide a clean, modern look, but it also unifies our brand identity.”
While the Shurhold logo is still prominent on the design, the company describes its “bold, modern packaging” as better conveying information. The packaging design is also meant to lead the eye naturally from left to right and top to bottom in order to identify the product name as well as provide a brief description and indicate features. Shurhold’s traditional red, white and black corporate colours remain.
Inventor of the ‘One Handle Does It All’ system, Shurhold manufactures specialty care items and accessories to clean, polish and detail.