Top Customer Satisfaction Index Manufacturers Honoured at Miami Show


The National Marine Manufacturers Association (NMMA) announced 52 recipients of the 2016 Marine Industry Customer Satisfaction Index (CSI) Awards during the Innovation Breakfast at the 2017 Progressive Insurance Miami International Boat Show in Miami. The award honours boat and engine manufacturers who actively measure customer satisfaction and pursue continuous improvement to better serve their customers.

For some manufacturers, the award was yet another achievement in a string of CSI success spanning years. For others, it represents a renewed focus on improving customer service.

To receive the honour, manufacturers were required to achieve an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year, based on information provided by customers purchasing a new boat or engine during the period between January 1, 2016 and December 31, 2016.

Participating manufacturers must survey all new boat buyers during this period. For this reporting period, the program surveyed more than 122,000 customers.

“Fostering a culture of excellence in customer satisfaction not only builds exceptional brand loyalty, but creates an outstanding boating experience, ensuring that today’s boater remains the boater of tomorrow, and promotes industry growth by developing boaters into lifestyle advocates,” notes Robert Newsome, Vice President of Engineering Standards and Membership for NMMA. “We congratulate these 52 manufacturers for their commitment to their customers and for creating an incomparable boat ownership experience.”

The following companies received the 2016 CSI Awards for their efforts:

  • Avalon and Tahoe
  • Beneteau
  • Bennington
  • Boston Whaler
  • Centurion/Supreme
  • Chaparral
  • Chris Craft
  • Cobia
  • Crestliner
  • Cypress Cay
  • Forest River Marine
  • Formula
  • Four Winns
  • G3
  • Godfrey Pontoon Boats
  • Grady White Boats
  • Harris
  • Honda Marine
  • Hurricane
  • Ilmor
  • Indmar
  • Larson
  • Lund
  • Mako
  • Malibu/Axis
  • Manitou
  • Mastercraft
  • Monterey
  • Nautique
  • Nitro Boats
  • Pathfinder
  • Pleasurecraft Engine Group
  • Premier Marine
  • Pursuit
  • Regal
  • Regency
  • Regulator
  • Robalo
  • Sea Ray
  • Skeeter
  • Moomba
  • Supra
  • Smoker Craft
  • Stingray
  • Sun Tracker
  • Suzuki
  • Tahoe
  • Tiara Yachts
  • Tige
  • Tracker
  • Volvo Penta
  • Yamaha

Next year’s Miami International Boat Show will take place from February 15 to 19, 2018.