Volvo Penta Names New VP of Marine Sales


Volvo Penta of the Americas has appointed Jens Bering its Vice President, Marine Sales.

Bering, who has 20 years of experience with Volvo Penta, will provide strategic direction for the company’s North America marine sales segment, with responsibility for commercial and leisure marine sales in Canada, the United States, Mexico, Central America and the Caribbean.

“Jens brings the breadth of experience to the role, having worked in engineering, sales and product management throughout his successful career with Volvo Penta,” says Ron Huibers, President of Volvo Penta of the Americas. “He is respected by employees, industry peers and customers alike, with a demonstrated record of bringing innovation to the marine market.”

Bering began his career with Volvo Penta in 1997 as an applications engineer and then product management executive. Rising through the company with increasing responsibility, he was named to head the product management department in 2013. In this role, Bering supported sales meeting objectives, managed product pricing and profitability, created and conducted technical sales training and integrated new products into the Volvo Penta offerings.

Originally from Denmark, Bering holds a Bachelor of Science degree from Aalborg Technical Institute.

“I look forward to building on the great working relationships we’ve developed over the years with marine customers, power centers, dealers and industry partners in my new role,” says Bering.

Volvo Penta, with approximately 3,500 dealers in over 130 countries, is a world-leading manufacturer of engines and complete power systems for boats, vessels and industrial applications. The engine program comprises diesel and gasoline engines with power outputs of between 10 and 900 hp. Volvo Penta is part of the Volvo Group, one of the world’s leading manufacturers of heavy trucks, buses and construction equipment.

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