Known for its bass boats, offshore fibreglass fishing rigs and aluminum utility craft, Triton Boats has been sold to Beverly Hills, CA-based Platinum Equity Corp.
Brunswick Corporation announced today that it has sold Triton
Boats to Fishing Holdings LLC, an affiliate of Platinum Equity. Terms of the
transaction were not disclosed.
“This decision was part of our ongoing strategic review to
further refine our product portfolio and best focus our resources on those
brands and marine segments that we believe are core to our success going
forward,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy.
“As such, Brunswick will maintain its leadership position in the recreational
and fishing boat markets, with a strong presence in the freshwater and
sportfishing segments as well as leading brands in the runabout/cruiser and
yachts segments.”
Production of Triton fibreglass boats will be relocated from
Ashland City, TN, to Flippin, AR. Lund fibreglass manufacturing will be moved
to the Brunswick Boat Group’s Tellico fibreglass boat manufacturing facility in
Vonore, TN, while Trophy fibreglass fishing boats will continue to be built in Ashland
City through the remainder of the year as Brunswick evaluates strategic alternatives
for the brand.
Brunswick will retain rights to certain intellectual property
and other rights to Triton aluminum boats, and will continue to sell those
models under license as part of Brunswick’s aluminum portfolio. These boats
will continue to be built at Brunswick’s Lebanon, MO aluminum manufacturing
facility.
Brunswick’s Mercury Marine unit will continue supplying
propulsion systems to Triton and Fishing Holdings’ other brands.
