Marine Marketers of America Names Neptune Winners


Marine Marketers of America (MMA) announced the winners of its 2016 Neptune Awards for Marine Marketing Excellence during the Miami International Boat Show’s Innovation Breakfast.

“Marine marketers gave us their best for this year’s highly competitive contest,” says Wanda Kenton Smith, President of MMA. “There was a wonderful variety of submissions and participating companies, from small businesses to global corporations, from in-house marketing teams to boutique and full-service agencies, representing all aspects of the industry.”

The annual competition, now in its ninth year, was open to any organization producing and publishing marine industry marketing materials between January 1 and December 31, 2016.

In total, 30 marketers from throughout the marine industry were involved in the judging process. The field drew 99 entries in 16 categories covering all areas of marketing, from national magazine ads and newsletters to video, product literature and diversity initiatives.

In addition, 10 ‘Honorable Mentions’ were presented to companies whose submission scored within a prescribed range of the category’s winning entry.

“The quality of the work proved that 2016 was a great year for innovation and creativity in the boating marketplace,” says Sally Helme, MMA Vice President and Neptune Awards chairperson. “The Neptune Awards are judged on the basis of marketing excellence with a variety of criteria and benchmarks for each category. This year, many categories were hotly contested, evidenced by the addition of 10 honorable mentions. Also, as this year’s results clearly reveal, every company – no matter its size – had an equal chance to win.”

 2016 Neptune Award Winners
 Best Advertising Series Hell’s Bay Boatworks, “Skiff Life” Series;
created by Markham & Stein
 Best Advertising Spread Hatteras Yachts, “Motoryacht”; created by Adventure Advertising
 Best Single Page Advertisement Boston Whaler, “Core Confidence”; created by Dino Publishing
 Best Brand Promotional Video Boston Whaler, “Outrage Family Launch” Video; created by Dino Publishing
 Best Brand Promotional Video Series Simrad, “Go with Confidence” 
 Best Event Marketing or Sales Promotion Volvo Penta, “A New Direction of Fun” Campaign; created by Cramer Krasselt
 Best Product Literature The Moorings, Product Brochure
 Best Social Media Campaign Grady White, “Night Before Christmas” Video; created by Adams and Longino, and Buzzadelic
 Best Web Advertising-Banner Ads Volvo Penta, “A New Direction of Fun” Campaign; created by Cramer Krasselt
 Best Web Advertising-Native Advertising T-H Marine, “Churning News and Making Waves”; created by Bevelwise
 Best Website Boston Whaler; created by Dino Publishing
 Best Print Newsletter Kadey-Krogen Yachts, “Waypoints”
 Best Digital Newsletter Boston Whaler, “Navigator”; created by Dino Publishing
 Best Marketing Innovation Nautique, “Launch of Super Air Nautique GS20”
 Best Diversity Initiative RBLC New Markets Task Force, “Proven Strategies for Engaging New Markets”
 2016 Neptune Honorable Mentions
 Advertising Series Bayliner, “Experience the Evolution” Series
 Brand Promotional Video Galeon, Promotional Video; Created by MarineMax  
 Brand Promotional Video Series Volvo Penta, Boating Challenge
 Event Marketing or Sales Promotion Mercury Marine, 2016 Mercury Edge
 Print Newsletter Yamaha Watercraft, “Prosales”
 Product Brochure Hatteras Motoryacht and Sportfish Brochures
 Social Media Campaign Yamaha Watercraft, “My Yamaha Memories”
 Web Advertising-Banner Ads Regal Boats, 2016 Web Campaign
 Web Advertising-Native Advertising Volvo Penta, “A New Direction of Fun”
 Website Chaparral Boats