Bayliner Boats has announced that it has added Heyday’s Inboard boat models, the WT-1 and WT-2 to the Bayliner portfolio.
The move expands the on-water activity range offered by Bayliner by adding wake surfing models to its portfolio. Terms of the transaction were not disclosed.
“The wake/surf category is an attractive and growing portion of the recreational day boat segment, and particularly for those seeking a more affordable way to enjoy these popular watersports,” explains Bayliner President Keith Yunger. “This action affords Bayliner speed-to-market with wake/surf models that were specifically designed to meet the performance expectations of wake and surf enthusiasts, but will retail at a more affordable price point, further contributing to the growth of this boating category.”
Both the WT-1 and WT-2 models were designed by the father-son team of John and Ben Dorton at Bryant Boats. John Dorton is a well-respected and accomplished marine industry veteran, while his son, Ben, is a gifted wake surfer who has brought a practiced and practical eye to the design of these boats.
As part of this transaction, Ben Dorton will join the Bayliner team as Manager of Business Development, while John Dorton will consult with the Bayliner team.
“John is among the pioneers in this category,” says Yunger, “and that experience resonates in these boats’ design and performance. Further, these boats were engineered – as with Bayliner – with value and performance in mind, and are a great fit for our Bayliner brand. We will work closely with the dealer network to integrate these models into our product offering.”
“By effectively combining John’s knowledge and these models’ innovation with the inherent strengths of Bayliner, we have the team, product, focus and energy to be very successful in this category,” Yunger said.
Bayliner is integrating production of the WT-1 and WT-2 into its boat production facilities, and will introduce these models at Surf Expo in Orlando on September 8.
Headquartered in Knoxville, Tennessee, Bayliner is a Brunswick Corporation boat brand.