Effective marketing with digital media (websites, email newsletters, social media and videos) can go a long way toward driving website visitors to physically visit you at your boat show booth. More
Digital media is the perfect vehicle for attracting tomorrow's customers today. More
Internet experts agree that the lifespan of any website ranges from two to three years. Web technologies (such as new web programming languages) and communication/marketing opportunities (such as Facebook and Twitter) advance at an exponential rate. Eventually your old website (only five years in real time but a generation in virtual time) becomes so difficult and cumbersome to use that you are forced to abandon it. More
Performing a daily website review is always a good idea. Web links can break and unless you're checking for them, they can go undetected. Read More..
At this point in time there are about 110 million websites live on the Internet. But how many are actually providing real value to their owners? Many businesses only operate a website because they know they have too. So, they quickly launch a site that doesn't have a specific purpose, and no real way of measuring whether it impacts their bottom line. Read More..
Any business owner who thinks their marine business can survive without a website, or get by with one that's little more than a shell with the store location and hours, is not only fooling themselves but missing out on sales. Read More..